The NASCAR Cup Series race at Martinsville on Sunday attracted 2.394 million viewers, as reported by the Sports Business Journal. This figure represents a slight decline from the previous year when the race took place on the same weekend at the same track, drawing 2.422 million viewers. The 2026 race saw popular driver Chase Elliott triumphantly returning to victory lane after an intense battle through traffic with defending champion Denny Hamlin.
Additionally, the O’Reilly Auto Parts Series race on Saturday recorded its highest audience ever in total viewers for the race weekend, with 1,198,000 total viewers. This was also the most-viewed NOAPS race at Martinsville since the October 29, 2022, second-tier division race that aired on NBCSN. The viewership of 1.198 million was up by 18 percent from the previous year and reached its peak at 1,333,000 total viewers during the 5:40 to 5:45 quarter hour. These statistics are based on the Nielsen Panel + Big Data metric now being used by the television industry.
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